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2019年08月22日 09:36:31|来源:国际在线|编辑:久久报
Nipping at LinkedIns heels领英身后的追兵The second-largest professional social network is scrambling to make its mark世界第二大职业社交网站艰难求胜LINKEDIN is not the only game in town. With 60m members, Viadeo is the worlds second-biggest professional social network. It is strong in its home country, France, and in China. Xing of Germany, the third largest with 14m members, guards the gate of the German-speaking world. Neither is standing still.领英并不是职场人士可以选择的唯一一个职业社交网站。世界第二大的职业社交网站是法国的Viaeo,拥有6000万注册会员,在法国和中国都颇受欢迎。该领域的老三则是德国的Xing,坐拥1400万会员,在德语世界市场一家独大。这两家公司身上,都看不到止步不前的迹象。Viadeo has been the more ambitious, adopting a “multilocal” strategy based on different platforms in different markets. Founded in 2005, it has branched out mainly through acquisitions. Today it is the biggest professional network by membership in France and Francophone Africa, has a significant business in Russia and, most important, is in first place in China. It bought Tianji, a Chinese business-networking site, in 2008 and has built its membership to 20m. Viadeos co-founder and chief executive, Dan Serfaty, moved to China in 2011, a sign of how much the market matters to him.而Viadeo野心更大,为了针对不同市场中的不同平台,它采取“多元本地化”的经营策略。Viadeo成立于2005年,主要通过收购其它公司在全球进行扩张。如今,Viadeo是法国和讲法语的非洲国家中最受欢迎的职业社交软件,在俄国的也有大量的用户,但最重要的是,Viadeo在中国也是NO.1。2008年,VIadeo收购了中国的商务社交网站“天际网”,现在以发展了2000万会员。Viadeo的联合创始人兼首席执行官Dan Serfaty于2011迁往中国,这也说明了他有多重视中国市场。The big problem for Viadeo is making money outside France, which accounts for 95% of its turnover—31m in 2013. Viadeo has yet to turn an operating profit. That is not unheard of for startups, especially those enthusiastic about acquisitions, but investors will be keeping an eye on how much cash it burns.Viadeo头疼的问题是要如何才能在法国之外的地区取得更多的收入。2013年Video的总收入为3100万欧元,其中95%皆来自法国。而且至今Viadeo还未实现营业盈利。即使对初创公司—特别是那些盼着被收购的公司—来说,发生这种情况也是极少见的;但是投资者会继续关注Viadeo的现金流出量大的。Things may be about to improve, if Mr Serfaty is right about China. Viadeo has had trouble getting Chinese businesses to pay for its services because no one trusted the profiles that members posted. To overcome this, Viadeo launched a programme of cross-verification, in which members verify line-by-line the information in other members CVs. Early signs are said to be promising.如果Serfaty大举进军中国的决策是正确的话,这种窘境可能得到改善。过去,由于人们不信任会员们贴出的简历信息,Viadeo很难让中国企业为它的务买单。为了克这个问题,Viadeo开发了一个交叉检验的程序,使会员们可以互相逐条核实简历中的信息的真实性。据说此举初期的成效不错。However, Viadeo stumbled when it went public in July. Unlike most French internet firms, which have listed abroad—especially on NASDAQ in America—the firm launched its initial public offering on Euronext in Paris. Had it gone well, it could have established Paris as a place where sparky French tech startups could get financing. But the shares opened below their launch price and have been sliding ever since.但是,Viadeo在在7月上市后在股市并不是一番风顺。Viadeo并不像大多数法国互联网公司那样选择在国外—特别是在美国纳斯达克—上市,而是选择在巴黎泛欧交易所发起IPO。如果在此次募资顺利的话,Viadeo本可使巴黎成为新兴法国科技公司集资的胜地。结果Viadeo开盘价就低与招股价,而且自那以后股价不断下滑。Viadeo is also under threat from its rivals. Profitable Xing, which had pulled back from foreign ventures, got a new boss in 2012, who is going after business recruitment. LinkedIn, meanwhile, is encroaching on two markets that Viadeo hoped it had sewn up. In France it has fewer members, but more traffic, it claims. And in China it has picked up steam and members since launching a Chinese-language site in February.Viadeo同样也面临着来自竞争者的威胁。目前处于盈利状态的Xing,已经摆脱了对外国风投的依赖,而且其2012年上任的新老板正在准备进行新一轮企业招聘。而另一边,领英正在对法国和中国这两个市场进行入侵,而且自信自己一定能够成功。领英表示,尽管它在法国的的会员数量不如VIadeo,但是流量更大;而且自从今年2月份中文版网站开启后,它已重振旗鼓,会员数量也在不断增长。 /201408/322592

Dear A Moment of Science, I know that around 250 millionyears ago the Earth was a lot hotter than it is today.亲爱的科学一刻,我知道大约在2.5亿年前,地球要比今天热的多的多。So Imwondering what that meant, exactly?所以,我就在想这到底意味着什么?How did the planet look different than it does today?那时的地球相比今天而言有多大的不同呢?Well, the Earth was different in lots of ways hundreds of millions of years ago.几亿年前的地球与今天相比在很多方面都有所不同。One majordifference linked to warmer global temperatures was that Antarctica was not the icy, barrenwasteland it is today.最主要的一个差异与全球温度有关,那就是南极当时并不像今天这样是一片被冰雪覆盖的荒芜之地。In fact, it was covered by forest.事实上,当时的南极是一片森林。What kind of forest?什么样的森林呢?Thats what scientists are trying to figure out.科学家们也在试图寻找。Fossilized leaf impressions seemto show that mats of leaves once covered the ground.从树叶化石的痕迹来看,当时的地表被层层的树叶所覆盖,That suggests that the trees weredeciduous, meaning that they shed their leaves at the same time.这说明树木会在每年的相同时间内落叶。But fossilized wood from theregion tells a different story.但是该地区的木化石却又说明了另一种情况。Cells in the tree rings show a pattern of growth thats consistent with evergreen trees, meaning trees that dont shed their leaves.年轮的细胞体现出树木的生长方式与常青树相同。也就是说它们不会落叶。So the ancient Antarctic forests were probably a mix ofevergreen and deciduous trees.因此,古代的南极森林可能是一片常青树和落叶树的杂交林。Analysis of carbon molecules in the fossil woods shows something similar.对木化石中碳分子的分析结果也显示有所相似之处。And it also suggests that the forests have some similarities to tropical forests today.同时,分析结果还表明了南极森林和今天的热带雨林也存在一定的相似。Another question is how Antarctic forests dealt with constant daylight half the year and near totaldarkness the other half.另一个问题就是南极森林是如何适应极昼和极夜现象的。Wouldnt that mess with their ability to photosynthesize?这难道不会扰乱它们光合作用的能力吗?More research might reveal the answer.想要找出可能还需要进行更多的研究。201406/308595

Some are little more than rocks, others substantial mountains, covered in woodland. 有的也就比岩石大点,其他的则是覆盖着森林的山脉。The first British person to see that was captain Cook, who stood here in 1770, and for the first time, realized the scale of the Great Barrier Reef. 第一个到达这里的英国人是库克船长,他1770年来到这里,第一次意识到大堡礁的规模。He also realized that the scale of the problem that faced him. 但他也意识到眼前的问题。For Cook and his men without benefits of modern charts and sonar, it represented nothing more than a deadly labyrinth. 对库克和他的船员而言,没有现代航海图和定位装置。这就是致命的迷宫。But its exactly this complexity and the sheer size of the reef that has created so many opportunities for life. 但也正是它的复杂和庞大,大堡礁才能提供各种生物各种生存机会。There are fish of almost every imaginable kind. 这里有各种能想得到的。Coral eaters, plant eaters, plankton eaters, the hunters and the hunted. 以珊瑚为食,以植物为食,以浮游生物为食。Bluefin trevally, powerful predators that hunt in packs. 蓝鳍鰺,非常强悍的群体捕食者。One minute that apparently minding their own business, the next, charging their prey with a sudden rush. 前一分钟还在独自晃晃悠悠,下一秒随即就对他们的猎物展开攻击。Working together, they create confusion. 它们一起合作,制造混乱。The trevally depart as quickly as they arrived, and the colorful reef fish regroup again to feed.它们来无影去无踪,随后这些色缤纷的鱼又重新聚集在一起觅食。201409/326415

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